Spanning two levels, the boutique creates an intimate yet elevated environment that reflects both the brand’s Swiss origins and contemporary sophistication.

The interior palette blends warm timber, polished stone, and metallic accents to provide a refined backdrop for the maison’s timepieces. Bespoke joinery and display cases are meticulously designed to showcase each collection with clarity, while layered, diffused lighting accentuates the textures and details of the watches.

The spatial layout balances public engagement with private consultation areas: L1 presents the signature collections in an accessible format, while L2 offers a lounge-style environment for personalized services and high-value interactions. Subtle design elements, from bronze detailing to precision-engineered surfaces, reinforce the brand’s identity and invite visitors to experience the artistry and technical mastery of Audemars Piguet.

Executed with careful attention to proportion, materiality, and light, the boutique translates the heritage of Le Brassus into a contemporary retail context at Liat Towers, delivering an environment where craftsmanship, elegance, and refinement converge.